A leading travel and hospitality company partnered with White Globe to elevate its global marketing strategy, aiming to engage audiences across Europe, Africa, and Asia with tailored, multilingual media solutions. The Marketing Team sought to effectively communicate the brand’s offerings while catering to diverse cultural and linguistic preferences.
White Globe began by creating and localising promotional videos and virtual tours of destinations, hotels, and experiences into 14 languages. Subtitles and voiceovers ensured accessibility, while cultural nuances in messaging resonated deeply with local audiences, driving interest and bookings. Social media campaigns featured interactive and visually engaging short-form videos, optimised for platforms popular in each region.
Customised email marketing campaigns and multilingual banner ads were developed to complement the digital strategy, increasing user engagement and conversion rates. Virtual reality (VR) experiences were localised, enabling potential guests to explore offerings remotely, enhancing decision-making.
On-site guest experiences were enhanced with localised digital signage and in-room multimedia content, providing travellers with seamless, language-specific information. By aligning its media strategy with cultural sensitivities and linguistic accuracy, White Globe empowered the brand to strengthen its global presence, attract international travellers, and maintain its reputation as a leader in the competitive travel and hospitality sector.
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