A global leader in the packaging industry turned to White Globe to overcome linguistic challenges and boost its marketing effectiveness across Europe, Africa, and Asia. The objective was to establish a strong, culturally resonant presence in diverse markets while maintaining consistency in branding. White Globe began by localising the company’s corporate website, transforming it into a multilingual platform tailored to regional audiences. Product brochures, datasheets, and catalogues were meticulously translated to highlight the company’s offerings and technical expertise to international stakeholders. Marketing collateral, including taglines and slogans, were creatively adapted to align with the cultural preferences of target markets. The team supported social media campaigns by delivering culturally relevant posts in multiple languages and collaborating with local influencers to enhance brand engagement. White Globe also managed the translation of video content, including product demonstrations and corporate narratives, incorporating subtitles and voice-overs to amplify their global reach. Participation in international trade events was strengthened with localised materials and live interpretation services. Additionally, multilingual email marketing campaigns and press releases ensured consistent communication with stakeholders across continents. Through its comprehensive language and marketing solutions, White Globe empowered the packaging company to expand its footprint globally, enhancing brand visibility and fostering deeper customer connections.
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A leading packaging company sought White Globe’s expertise to break linguistic and cultural barriers in expanding its presence across Europe, Africa, and Asia. The task demanded precision in multilingual language services and creative localisation of marketing solutions to ensure global reach and resonance. White Globe initiated the project by localising the client’s corporate website, transforming it into a dynamic multilingual platform with tailored content for diverse markets. Product brochures, technical datasheets, and catalogues were meticulously translated to showcase packaging solutions effectively in different regions. Marketing collateral, including taglines and slogans, were creatively adapted to align with local cultures and consumer preferences. To support global campaigns, White Globe executed multilingual video marketing, producing brand stories and product demonstrations with region-specific voice-overs and subtitles. For social media, the team delivered culturally relevant posts and influencer-driven campaigns in multiple languages, fostering engagement across diverse demographics. The company’s participation in international trade shows was bolstered by White Globe’s translation of event materials and live interpretation services. Additionally, email marketing campaigns and press releases were localised to maintain consistent branding and messaging worldwide. Through its comprehensive language and marketing solutions, White Globe empowered the packaging company to achieve a stronger global footprint, enhancing brand visibility and customer connections across continents.
To request a copy of the case study, please email sales@whiteglobe.co.in