This case study explores how a leading global airline overcame the complexities of managing multilingual content across its international digital presence. The company faced challenges maintaining brand consistency while ensuring that content in 15 different languages resonated with diverse regional audiences. It required a content management system (CMS) capable of handling these linguistic and cultural nuances while allowing regional teams to update content independently. After rigorous testing of multiple CMS solutions, the airline selected White Globe’s Lang Tech (language technology platform). This platform enabled seamless integration with back- office systems, allowing the airline to manage content efficiently. With cloud-hosting on AWS, the platform supported translating large volumes of content, utilising translation memory to minimise redundant work. Key features included dynamic content rendering, which enabled personalised user experiences and the ability to customise content based on user profiles and regional regulations. The system also enhanced SEO optimisation and media management, ensuring faster and more optimised content delivery across global platforms. The successful implementation of this platform allowed the airline to improve customer engagement, streamline content management, and maintain brand integrity across its vast multilingual and multiregional presence. Looking ahead, the airline aims to personalise its digital offerings further, enhance visual quality, and strengthen its position as a comprehensive travel brand.
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This case study highlights how a significant airline overcame the challenges of managing multilingual communication across its vast international network. As the airline expanded its global presence, it needed to ensure that customer interactions, marketing materials, and legal documents were accurately localised to reflect its prestigious brand and meet varying regulatory requirements. To address these needs, White Globe implemented a comprehensive solution using a secure, high-barrier workflow that protected sensitive information while enabling efficient translation. A dedicated team of over 50 linguists and localisation engineers worked closely with the airline to ensure all content's accuracy, cultural relevance, and compliance, from customer service scripts to marketing campaigns. The partnership led to notable successes, including a 30% improvement in customer satisfaction, successful market expansion with localised campaigns, and 100% regulatory compliance across jurisdictions. The collaboration between the airline and White Globe continues to drive innovation in customer experience and operational efficiency, setting a new standard for language services in the aviation industry.
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This case study highlights how a leading airline overcame the challenges of managing multilingual communication as it expanded its operations globally. The airline faced complexities in localising content across more than ten languages while ensuring brand consistency, accuracy, and adherence to international aviation regulations. White Globe developed a secure translation workflow, utilising vetted translators with aviation-specific expertise. A pilot project focused on creating multilingual training content, and after its success, the services were extended to customer service, marketing, legal, and operations departments. Weekly review calls ensured project priorities, timelines, and alignment with quality standards. Key achievements included enhancing customer service through multilingual support, increasing engagement with localised marketing campaigns, and ensuring compliance with international regulations. This partnership set a new standard for multilingual communication in the aviation industry, positioning the airline as a customer-centric global player. The airline plans to continue collaborating with White Globe to support further international growth, leveraging advanced technologies to maintain seamless communication worldwide.
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This case study outlines how a leading global airline overcame significant multilingual communication challenges as it expanded its international operations. The airline needed to manage vast volumes of content across various departments, including customer service, marketing, HR, and legal compliance while ensuring cultural and linguistic accuracy and maintaining security in line with aviation regulations. White Globe offered a comprehensive solution using a secure translation workflow that segmented documents for privacy. Rigorous translator vetting, continuous training, and adherence to aviation-specific requirements were also part of the strategy. The collaboration began with a pilot project focused on HR and training, which expanded to other areas after its success. Key outcomes included enhanced customer engagement through localised marketing campaigns, improved operational efficiency with translated manuals, and 100% regulatory compliance. The partnership has set a new standard for global communication in the aviation industry, and ongoing innovations will continue to support the airline's growth.
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A global airline faced the critical task of enhancing its operations and development initiatives across Europe, Africa, and Asia. The need for seamless multilingual communication and culturally relevant marketing was paramount. White Globe, a trusted partner in multilingual solutions, rose to the occasion. For the airline’s Operations & Development team, White Globe localised websites and mobile apps, enabling smooth booking and service interactions in over 30 languages. By adapting digital marketing campaigns and optimising multilingual SEO, the airline achieved significant growth in traffic and engagement across diverse markets. White Globe also transcreated promotional content, ensuring culturally resonant campaigns for new routes and special offers. In-flight safety videos, entertainment, and promotional materials were localised, enhancing passenger experiences globally. White Globe further supported the airline’s customer service strategy with multilingual AI chatbots and live chat solutions, providing real-time assistance in customers’ preferred languages. Loyalty programme communications and CRM systems were also localised to build strong, personalised relationships with customers worldwide. The outcome? Increased customer satisfaction, improved global brand presence, and a robust operational framework. White Globe’s multilingual expertise empowered the airline to soar above linguistic barriers, proving that effective communication is the key to global success in aviation.
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