Articles By Puspita

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Cultural Nuance in Translation: More Than Just Words

Translation is an art that involves much more than converting text from one language to another. It's about conveying the right emotions, cultural references, and context that resonate with the target audience. Cultural nuances include idioms, humour, etiquette, and symbolism..

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Breaking Barriers: How Multilingual Communication Fuels Global Business Growth

Globalisation has created a marketplace that is both vast and diverse. Businesses aiming to expand internationally must navigate this complex landscape, which includes many languages, cultures, and consumer expectations. Effective..

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Case Study: Driving Global Connections at White Globe

Given the technical complexity and the need for precision in the automotive sector, the translations had to be flawless. Moreover, the project required quick turnaround times to meet the launch deadlines. The stakes were high, and failure was not an option..

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Innovation in Translation: The Rise of Voice AI and Real-Time Interpretation

The technology behind voice AI involves sophisticated algorithms that can recognize spoken language, interpret meaning, and deliver spoken output in another language almost instantaneously. These systems are trained on vast datasets covering..

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Bridging Gaps in Global Health: The Power of Language Technology in Life Sciences

Effective communication is the cornerstone of successful healthcare outcomes in today's interconnected world. As the Chief Operating Officer at White Globe, I've witnessed how language barriers can hinder essential health services, impacting global..

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Speaking the Customer's Language: Marketing and Advertising in Pharmaceuticals

The pharmaceutical industry faces a unique challenge in today's interconnected world: communicating effectively with a diverse, global audience while maintaining a personal, localised touch. As the COO of White Globe, Asia's leading..

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Ensuring Safety Through Accurate Labelling: Clear Communication - The Critical Role of Language Services in Packaging and Labelling

As the Chief Operating Officer at White Globe, Asia’s leading language service provider, I have witnessed firsthand the transformative power of language services in enhancing packaging and labelling practices..

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The Next Frontier in Pharma E-Learning: Multilingual Interactive Simulations and Virtual Reality

The pharmaceutical industry has always been at the forefront of innovation, driven by its commitment to improving global health. From the discovery of life-saving drugs to developing advanced manufacturing techniques the sector has continually adapted..

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The Impact of AI on Multilingual Marketing: Revolutionizing Pharma Communication

In the life sciences and pharmaceutical industries, communication is more than just a means of conveying information it’s the foundation of trust, compliance, and outcomes. The stakes are high: whether launching a life-saving drug, managing clinical trials..

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Safeguarding Patient Safety: The Impact of Accurate Product Labelling and Packaging Translations

Precision is paramount in the intricate and highly regulated world of pharmaceuticals, healthcare, and life sciences. Every detail must be meticulously handled, from groundbreaking innovations in drug development to ensuring safe delivery..

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Navigating Multilingual Marketing in the Pharmaceutical Industry: Challenges and Solutions

With its vast global reach and critical role in healthcare, the pharmaceutical industry operates at the intersection of innovation, regulation, and cultural diversity. The ability to market effectively across borders is not just a business advantage it’s a necessity..

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From Lab to Market: The Essential Role of Medical Translation in Pharmaceutical Marketing Dossiers

The pharmaceutical industry's journey from lab to market is a testament to human ingenuity, technological advancements, and rigorous processes. However, while the science of drug development is universally understood, the language that communicates..

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The Future of Pharma R&D: Multilingual eLearning for Global Research and Development Teams

The pharmaceutical industry operates at the forefront of scientific innovation, striving to solve the world’s most pressing healthcare challenges. From vaccine development to advanced therapeutics, pharmaceutical research and development (R&D)..

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Patient Safety First: Ensuring Accurate Translation of Medical Labelling and Information Leaflets

In the dynamic and highly regulated world of healthcare, clear and accurate communication isn’t a luxury it’s a necessity. The stakes are especially high when translating medical labelling and patient information leaflets (PILs). These documents are the first point of ..

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Precision in Clinical Trials: The Role of Language Services in Global Patient Recruitment

Clinical trials are the cornerstone of developing life-saving drugs and therapies in the pharmaceutical and life sciences industries. The increasing globalisation of these trials brings diverse patient populations together to ensure more accurate and generalizable..

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Certified Translation Services: A Necessity for Regulatory Compliance in Pharmaceuticals

The pharmaceutical industry is one of the world's most regulated and globally interconnected sectors. From developing life-saving drugs to ensuring patient safety, every aspect of the industry is governed by stringent rules and international standards. As companies..

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Engaging Patients Globally: The Power of Multilingual Multimedia in Patient Support Programs

Patient-centricity has become a driving force for innovation and transformation in the dynamic world of healthcare and pharmaceuticals. Patient Support Programs (PSPs) are critical tools that pharmaceutical companies and healthcare providers use to improve..

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Overcoming Language Barriers in Pharma: The Role of Multilingual Marketing in Compliance and Engagement

The pharmaceutical industry operates globally, where precision, trust, and compliance are paramount. From drug development to patient education, the sector’s operations span continents, cultures and languages. Communicat..

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Enhancing Safety and Risk Management with Multilingual eLearning in Pharma

The pharmaceutical industry operates globally, where precision, trust, and compliance are paramount. From drug development to patient education, the sector’s operations span continents, cultures and languages. Communication..

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Ensuring Compliance Through Multilingual Multimedia: A Pharma Industry Imperative

In an increasingly globalised world, the pharmaceutical and life sciences industries are tasked with navigating complex regulatory landscapes while maintaining efficiency and safety. From drug development and clinical trials to manufacturing and distribution..

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The Future of Clinical Trials: Addressing Language Barriers with Certified Translation Services

In the rapidly evolving landscape of global healthcare, clinical trials are at the forefront of innovation, offering new treatments, therapies, and hope to millions. However, as these trials expand into diverse geographies and cultures, language barriers present..

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The Role of Accurate Patent Translation in Protecting Pharmaceutical IP

The pharmaceutical industry is a high-stakes sector where protecting intellectual property (IP) can differentiate between market leadership and obsolescence. As Chief Operating Officer at White Globe, Asia’s premier translation and localisation service provider..

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The Impact of Multilingual Clinical Trials on Global Drug Development: Overcoming Language Barriers

Language becomes paramount as global pharmaceutical companies and Contract Research Organizations (CROs) expand clinical trials across multiple countries. Multilingual clinical trials involving trial sites and participants from diverse linguistic regions offer substantial..

breaking-barriers
Breaking Barriers: The Role of Multilingual Multimedia in Global Pharma Marketing

Marketing a new drug, device, or treatment in the global pharmaceutical industry requires more than a groundbreaking product. Imagine a life-saving medication developed in the United States to treat a rare disease that affects patients worldwide. The..

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Ensuring Compliance Worldwide: The Role of Multilingual eLearning in Pharma Regulatory Training

The pharmaceutical industry is a highly regulated sector where compliance with international and regional guidelines is non-negotiable. From Good Manufacturing Practices (GMP) to Good Clinical Practices (GCP), companies must ensure that their workforce adheres..

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Leveraging Technology for Effective Multilingual Product and Process Training in Pharma

The pharmaceutical industry is among the most globally interconnected sectors, with its impact transcending borders, cultures, and languages. Imagine a new medical device is introduced or a breakthrough medication is approved for production..

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