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Transcreation has become an essential part of the translation industry, and it is vital to understand how it differs from traditional translation. Traditional translation is simply converting words from one language to another, whereas transcreation involves translating ideas, concepts, and emotions from one language to another while maintaining the same tone, message, and impact.
White Globe is a leading provider of language services, offering a range of solutions to meet the translation and interpretation needs of businesses worldwide. One of their flagship solutions is transcreation, which they offer to help clients connect with their target audiences more effectively.
Transcreation services provided by White Globe are tailored to meet the specific needs of each client, and the team of expert linguists works closely with clients to ensure that the final output meets their requirements. White Globe’s transcreation service is a collaborative process that involves understanding the client’s brand, messaging, goals and the target audience’s cultural nuances.
The White Globe transcreation team comprises highly skilled and experienced linguists who understand the nuances of different languages and cultures. They have a deep understanding of the target audience and are familiar with the latest trends and practices in the market. This enables them to create content that resonates with the target audience, helps clients connect emotionally and ultimately drives business growth.
The transcreation process provided by White Globe involves a thorough analysis of the client’s brand, message, and target audience. The linguists work to understand the essence of the message and translate it into the target language while retaining its meaning, tone, and impact. They also ensure that the final output is culturally appropriate and resonates with the target audience.
Transcreation services provided by White Globe are suitable for various industries, including advertising, marketing, and branding. Their expertise in these fields allows them to create content that stands out, captures attention, and ultimately drives results. The team at White Globe has experience working with clients in various sectors, including technology, finance, healthcare, and more.
In conclusion, transcreation is an essential service in today’s global marketplace, and White Globe is a leading provider of transcreation solutions. Their team of expert linguists works closely with clients to create content that resonates with the target audience, maintains the tone and impact of the original message, and ultimately drives business growth. With their transcreation services, clients can confidently connect with their target audience on an emotional level and achieve their business goals.
SHEETAL
Sheetal has more than 20 years of experience and has worked in very Senior Roles in Customer Service, Operations, Process Improvement and Learning Management in Telecom and Consumer Electronics industry. She has handled varied roles as Head-Training, Culture and Organisational Development in one of the leading Electronics and Consumer Appliances Company, Head-Global Contact Centre and Head Customer Service for large telecom companies. Sheetal is a certified TL 9000 Internal Auditor and a Certified Six Sigma Green Belt. She has completed her MBA in Marketing and Post-Graduation in Advertising, Marketing and Communication from a leading Business School in India.
Sudeip Kummar
Kummar is a highly experienced Business Leader with deep domain experience in the ICT, Telecom, and BFSI industry. With over 25 years of experience, out of which the last ten years as a CEO of large and medium size businesses, he has an impressive track record with visible achievements of value creation in setting-up and growing multiple start-up organizations into large businesses from start-up phase to more than INR 750 Crores in Revenue. Kummar has demonstrated strong leadership skills, with the ability to navigate an organisation to achieve results and drive change. Kummar is an MBA from one of the top Global Business School’s and is also a Chartered Financial Analyst (CFA) charter holder from USA.
VIDYA
Vidya has consistent track record of delivering results with a focus on people as the key assets of the business. She has more than 20 years’ experience in business development, marketing and customer service with reputed Banks, Financial Institutions, Insurance and Automobile companies. She set-up the channel partners programme for a large Bank in India. She led the launch of an Automobile Brand in India. She has demonstrated exemplary skills in maintaining a balanced focus on sales, revenue growth, customer service and cost optimisation. She is an MBA from a Leading Business School in India and holds a Bachelor’s Degree in Electronics and Communication.
AMIT
Amit is an entrepreneurial executive with a track record of delivering results with more than 20 years’ experience in Automobile and BFSI Industry in India, Asia Pacific and EMEA region. He has extensive experience of managing a business unit Profit and Loss, in selling in Corporate, Retail and Channel Market, with an exposure in launching new Products and Services both in Domestic and International Markets. He has proven ability to manage large Business Development teams in the Asia Pacific and EMEA Region and has managed top line and bottom-line responsibility. He has a Bachelor’s degree in Business Studies and is an MBA from a premier Business School in India.
Sudeip Kummar
Kummar is a highly experienced Business Leader with deep domain experience in the ICT, Telecom, and BFSI industry. With over 25 years of experience, out of which the last ten years as a CEO of large and medium size businesses, he has an impressive track record with visible achievements of value creation in setting-up and growing multiple start-up organizations into large businesses from start-up phase to more than INR 750 Crores in Revenue. Kummar has demonstrated strong leadership skills, with the ability to navigate an organisation to achieve results and drive change. Kummar is an MBA from one of the top Global Business School’s and is also a Chartered Financial Analyst (CFA) charter holder from USA.
SHEETAL
Sheetal has more than 20 years of experience and has worked in very Senior Roles in Customer Service, Operations, Process Improvement and Learning Management in Telecom and Consumer Electronics industry. She has handled varied roles as Head-Training, Culture and Organisational Development in one of the leading Electronics and Consumer Appliances Company, Head-Global Contact Centre and Head Customer Service for large telecom companies. Sheetal is a certified TL 9000 Internal Auditor and a Certified Six Sigma Green Belt. She has completed her MBA in Marketing and Post-Graduation in Advertising, Marketing and Communication from a leading Business School in India.
VIDYA
Vidya has consistent track record of delivering results with a focus on people as the key assets of the business. She has more than 20 years’ experience in business development, marketing and customer service with reputed Banks, Financial Institutions, Insurance and Automobile companies. She set-up the channel partners programme for a large Bank in India. She led the launch of an Automobile Brand in India. She has demonstrated exemplary skills in maintaining a balanced focus on sales, revenue growth, customer service and cost optimisation. She is an MBA from a Leading Business School in India and holds a Bachelor’s Degree in Electronics and Communication.
AMIT
Amit is an entrepreneurial executive with a track record of delivering results with more than 20 years’ experience in Automobile and BFSI Industry in India, Asia Pacific and EMEA region. He has extensive experience of managing a business unit Profit and Loss, in selling in Corporate, Retail and Channel Market, with an exposure in launching new Products and Services both in Domestic and International Markets. He has proven ability to manage large Business Development teams in the Asia Pacific and EMEA Region and has managed top line and bottom-line responsibility. He has a Bachelor’s degree in Business Studies and is an MBA from a premier Business School in India.