Going global is a goal of many organizations in the world, but what exactly that means to each company differs—sometimes significantly. And simply expanding into international markets isn’t necessarily a great idea without a specific, targeted plan. White Globe’s globalization consulting experts with language and cultural expertise can work directly with you to determine which markets to target and how to go about doing so in a fashion that benefits your business the most.
With deep domain experience in helping organizations transcend the language barrier and helping organizations take their products around the world and bring in various states in India, White Globe has amassed a wealth of knowledge and resources to draw upon in helping recommend a course of action for your company. Whether you’re looking to meet legal requirements in North America or reach new markets in Asia or Eastern Europe, White Globe’s consultants can work directly with your teams to make determinations on things like language choices, dialects, launch schedule, and cultural nuances.
Supporting an expanding global organization can be difficult. The cost and time requirement of bringing on new employees with new language and cultural expertise is often burdensome. White Globe can work with you to determine what types of personnel are essential to reaching your globalization goals with specific language and cultural expertise, and also where to find them. In cases where it doesn’t make sense to hire a full-time employee, White Globe has an array of contract and temporary staffing resources available to you—ensuring that you never need to add headcount to support new languages.
Each organization has unique requirements and workflows when it comes to managing multilingual content. Whether you use internal linguists, in-country reviewers, brand captains, or even if you have no internal language resources whatsoever, White Globe’s consultants can work alongside you to maximize the positive impact of your internal resources while also bringing in other quality control steps offered by White Globe to assemble the best possible process that meets your requirements.
If your organization handles multilingual content on a regular basis, chances are that you could benefit from one of the many translation management technologies available. Whether your goal is to simplify website localization, streamline workflows, traffic requests, or manage translation memory assets, there are a number of solutions that can save you time and money while also increasing language quality. White Globe’s expert technology consultants can help you determine exactly which technologies can benefit you and what the potential return on investment could be.
Hours of thought go into selecting every tiny element of a campaign—the finest details can often make the difference between success and failure. When international markets are involved, cultural nuances can be too numerous to track, and the full creative process needs to be replicated in each market. White Globe’s cultural consultants possess or gather current, reliable, and insightful information about your concept(s), your target market, and how to best adapt existing copy or to create original copy/creative that will produce the desired result. With White Globe working for you, your executive and strategic teams will have the necessary information to make intelligent business and marketing decisions.