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How we helped an IT giant expand its message across global markets.
Microsoft wanted to expand its global reach and provide its English manuals in different languages. They partnered with White Globe, a leading localization company, to help them achieve this goal.
WG started the project by receiving the English source files in PDF format from Microsoft. WG assigned a dedicated project manager to coordinate with Microsoft and provide status updates throughout the project.
After the preliminary analysis, WG uploaded the files for production using their proven 12D process, which integrates all steps into their TMS project system. WG’s engineers worked on converting the PDF files into editable formats and preparing the terminology for approval from Microsoft. The approved terminology was then imported as a glossary by WG into their internal system.
The WG engineering and QA teams worked on pre-translation prep work and fixed the set of rules for localization based on cultural and market standards. They also provided specific guidelines to linguists who had domain expertise with more than 10 years of experience. The linguists ensured that the content was localized in a linguistically and culturally appropriate way, considering vocabulary, grammar, punctuation, style, and speech level to reflect the target audience’s culture and society.
Throughout the localization process, WG shared daily status updates with Microsoft and followed proofreading, reviewing, editing, and QC steps after localization completion. WG then extracted the localized files in bilingual format and shared them with the Microsoft team.
Finally, WG’s linguists proofread the final formatted document after DTP work and finalized it. WG then shared the final, ready-to-print manual in Ai and PDF formats with Microsoft for review and feedback.
Thanks to WG’s expertise, dedication, and proven process, Microsoft was able to successfully localize their English manuals into different languages and expand their global reach. Microsoft was impressed with WG’s attention to detail, cultural sensitivity, and linguistic accuracy, which made the localization process a smooth and successful one.
SHEETAL
Sheetal has more than 20 years of experience and has worked in very Senior Roles in Customer Service, Operations, Process Improvement and Learning Management in Telecom and Consumer Electronics industry. She has handled varied roles as Head-Training, Culture and Organisational Development in one of the leading Electronics and Consumer Appliances Company, Head-Global Contact Centre and Head Customer Service for large telecom companies. Sheetal is a certified TL 9000 Internal Auditor and a Certified Six Sigma Green Belt. She has completed her MBA in Marketing and Post-Graduation in Advertising, Marketing and Communication from a leading Business School in India.
Sudeip Kummar
Kummar is a highly experienced Business Leader with deep domain experience in the ICT, Telecom, and BFSI industry. With over 25 years of experience, out of which the last ten years as a CEO of large and medium size businesses, he has an impressive track record with visible achievements of value creation in setting-up and growing multiple start-up organizations into large businesses from start-up phase to more than INR 750 Crores in Revenue. Kummar has demonstrated strong leadership skills, with the ability to navigate an organisation to achieve results and drive change. Kummar is an MBA from one of the top Global Business School’s and is also a Chartered Financial Analyst (CFA) charter holder from USA.
VIDYA
Vidya has consistent track record of delivering results with a focus on people as the key assets of the business. She has more than 20 years’ experience in business development, marketing and customer service with reputed Banks, Financial Institutions, Insurance and Automobile companies. She set-up the channel partners programme for a large Bank in India. She led the launch of an Automobile Brand in India. She has demonstrated exemplary skills in maintaining a balanced focus on sales, revenue growth, customer service and cost optimisation. She is an MBA from a Leading Business School in India and holds a Bachelor’s Degree in Electronics and Communication.
AMIT
Amit is an entrepreneurial executive with a track record of delivering results with more than 20 years’ experience in Automobile and BFSI Industry in India, Asia Pacific and EMEA region. He has extensive experience of managing a business unit Profit and Loss, in selling in Corporate, Retail and Channel Market, with an exposure in launching new Products and Services both in Domestic and International Markets. He has proven ability to manage large Business Development teams in the Asia Pacific and EMEA Region and has managed top line and bottom-line responsibility. He has a Bachelor’s degree in Business Studies and is an MBA from a premier Business School in India.
Sudeip Kummar
Kummar is a highly experienced Business Leader with deep domain experience in the ICT, Telecom, and BFSI industry. With over 25 years of experience, out of which the last ten years as a CEO of large and medium size businesses, he has an impressive track record with visible achievements of value creation in setting-up and growing multiple start-up organizations into large businesses from start-up phase to more than INR 750 Crores in Revenue. Kummar has demonstrated strong leadership skills, with the ability to navigate an organisation to achieve results and drive change. Kummar is an MBA from one of the top Global Business School’s and is also a Chartered Financial Analyst (CFA) charter holder from USA.
SHEETAL
Sheetal has more than 20 years of experience and has worked in very Senior Roles in Customer Service, Operations, Process Improvement and Learning Management in Telecom and Consumer Electronics industry. She has handled varied roles as Head-Training, Culture and Organisational Development in one of the leading Electronics and Consumer Appliances Company, Head-Global Contact Centre and Head Customer Service for large telecom companies. Sheetal is a certified TL 9000 Internal Auditor and a Certified Six Sigma Green Belt. She has completed her MBA in Marketing and Post-Graduation in Advertising, Marketing and Communication from a leading Business School in India.
VIDYA
Vidya has consistent track record of delivering results with a focus on people as the key assets of the business. She has more than 20 years’ experience in business development, marketing and customer service with reputed Banks, Financial Institutions, Insurance and Automobile companies. She set-up the channel partners programme for a large Bank in India. She led the launch of an Automobile Brand in India. She has demonstrated exemplary skills in maintaining a balanced focus on sales, revenue growth, customer service and cost optimisation. She is an MBA from a Leading Business School in India and holds a Bachelor’s Degree in Electronics and Communication.
AMIT
Amit is an entrepreneurial executive with a track record of delivering results with more than 20 years’ experience in Automobile and BFSI Industry in India, Asia Pacific and EMEA region. He has extensive experience of managing a business unit Profit and Loss, in selling in Corporate, Retail and Channel Market, with an exposure in launching new Products and Services both in Domestic and International Markets. He has proven ability to manage large Business Development teams in the Asia Pacific and EMEA Region and has managed top line and bottom-line responsibility. He has a Bachelor’s degree in Business Studies and is an MBA from a premier Business School in India.