A Crucial Strategy For It Companies To Enter New Markets.
Globalization has produced multi-national companies. IT industry is in the forefront of this phenomenon.
Importance Of Software Localization In The Global Market
Localization refers to the development process where the products are developed according to the language and culture of foreign countries.
What You Lose In Translation?
It was one of the most embarrassing lost in translation mishaps, when a multi-national company’s slogan, “Come alive with our generation” was translated in Taiwanese.
